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The Art of Being a Badass Woman book cover

She Didn't Retire.
She Became a Badass.

50 years in sales. #1 nationally at Wells Fargo Insurance. Author, TV & podcast guest — and at 78, still riding motorcycles through countries most people can't find on a map.

#1 National Sales Executive Wells Fargo Bank & Insurance Women in Power TV Roku · Amazon Prime · Tubi 17 Countries on a Motorcycle Author: The Art of Being a Badass Woman

The Definition of a Badass Woman

You turn your crazy ideas into meaningful causes — you ignite your inner rebel and break free from "good girl" conditioning. You embark on unapologetic adventures and acts of rebellion. That is the definition of a Badass Woman. And nobody lives it more boldly than Mary Lou Dobbs.

When a contractor dismissed her with "Be nice to this lady, she's just an old white woman," she took her hurt feelings and her seventy-five-year-old legs to the bedroom, packed for a four-day thousand-mile motorcycle trip, woke up to Alicia Keys — and started to write. That book became The Art of Being a Badass Woman. That woman became a movement.

As Seen on Women in Power TV

Mary Lou Dobbs Women in Power TV

"Don't Let the Bastards Get You Down"

Mary Lou's 17-minute segment is streaming now on Roku, Amazon Prime, Tubi, and Inside Success. It is the talk that started a movement. Raw. Real. And exactly what women have been waiting to hear.

Watch the Segment

Mary Lou Dobbs with The Art of Being a Badass Woman

Signature Talks

Inspiring. Entertaining. Unforgettable. Skills your audience uses the moment they leave the room.

01
The Cinderella Salesman

Your team leaves with the exact Power Phrases that close without pressure, a referral system that runs on autopilot, and the mindset shift that separates the #1 producer from everyone else.

For: Sales teams · Real estate professionals · Entrepreneurs · Corporate kickoffs

02
Aging is a Frickin' Privilege!

Your audience leaves knowing that the birthday everyone dreads is actually the starting line. Mary Lou bought her first motorcycle at 53 and launched a TV show at 75. She is the proof.

For: Women's conferences · Corporate retreats · Wellness events · Associations

03
Breaking "Good Girl" Conditioning

Your audience leaves able to name the invisible force that has kept them quiet, small, and underpaid — and with three specific tools to break free from it before they go to sleep that night.

For: Women's leadership events · HR & professional development · Empowerment retreats

04
"Don't Let the Bastards Get You Down"

As seen on Women in Power TV. Your audience leaves with a mental reset that stops toxic people from living rent-free in their heads, and a permission slip to write their most extraordinary chapter right now.

For: Any audience that has ever been underestimated, overlooked, or told they were too much

What Your Audience Leaves With

Not just inspiration. Actual tools. Used before they go to sleep that night.

Skills they use on their very next call, deal, or conversation — not someday, tomorrow

A mindset shift that outlasts the applause

Three Power Phrases that close without pressure and ask for referrals without feeling pushy

The courage to charge what they're actually worth — and stop apologizing for it

A story they will still be telling six months from now

Book Me Now — I'm 78 and I'm not slowing down, but let's not push our luck.

Speaker Booking Form

On Stage & In the Room

Mary Lou Dobbs with Magic Johnson at Pacific Life Insurance Educational Symposium

Mary Lou & Magic Johnson — Pacific Life Insurance Educational Symposium, Huntington Beach, 2019

Mary Lou Dobbs speaking

Every room she enters leaves changed.

Previous Clients & Events

Lincoln FinancialMilliken CarpetsFarm Family InsuranceDARRSVP Chi CenterJCC AlbuquerqueEWI ABQSouthwest Writers

The Book

The Art of Being a Badass Woman

Breaking the Hold on "Good Girl" Conditioning — Available Now

Get ready for a book that will set your soul on fire and inspire you to reclaim your power. The Art of Being a Badass Woman is a rallying cry for all of us who refuse to let age limit our dreams and aspirations. — Patricia Fripp, CSP, CPAE · Past President, National Speakers Association

In this book, Mary Lou Dobbs shows how to reclaim your power at any age without apology. Inside you'll find the Wheel of Misfortune, Three Power Phrases, Thought Field Therapy techniques, and real stories from women who stopped waiting for permission to soar.

What People Are Saying

"Mary Lou is a sensitive, kind person. She works without judgement. Her only goal is to help you shed old and unhelpful ways of being in the world."

— Deborah

"Mary Lou is a master. Using tapping, muscle testing and other methodologies, she can make a real and lasting difference in quality of life."

— Barbara K.

"Mary Lou shared her wit, humor, and unique perspective on maintaining our health as we age. These therapies help you maintain your emotional and physical well-being."

— Joanne Callahan, MBA · President, Callahan Techniques

"Every room she enters leaves changed. She doesn't just talk about living boldly — she is the living proof."

— Audience Member · Pacific Life Insurance Symposium

Your audience deserves a speaker
who has lived it — not just studied it.

Book Me Now — I'm 78 and I'm not slowing down, but let's not push our luck.

Check Availability for Your Event

505-688-6703 · mldobbs@comcast.net

Get in Touch

For keynote bookings, podcast appearances, coaching inquiries, or Thought Field Therapy sessions.

Let's Make Something Happen

Santa Fe / Albuquerque, New Mexico
Available worldwide
Mary Lou personally reviews every inquiry
and responds within two business days.

Fifty years in sales. Six consecutive years as the #1 nationally ranked producer at Wells Fargo. Three businesses launched in her sixties and seventies. A TV show streaming worldwide. At 78, still riding motorcycles through countries most people can't find on a map.

Mary Lou doesn't just talk about breaking rules. She's been breaking them since 1974.

Previous Events

Lincoln Financial Insurance
 "Success is a risky business"
National Convention Keynote
Milliken Carpet
"Quarterly Pursuit of Excellence Meeting"
Keynote: Would You Do Business With You
Farm Family Insurance
"Success is a risky Business"
Sales Training for Agents
Detroit Association of Realtors   
Keynote: Success Is a Risky Business