She Didn't Retire.
She Became a Badass.
50 years in sales. #1 nationally at Wells Fargo Insurance. Author, TV & podcast guest — and at 78, still riding motorcycles through countries most people can't find on a map.
The Definition of a Badass Woman
You turn your crazy ideas into meaningful causes — you ignite your inner rebel and break free from "good girl" conditioning. You embark on unapologetic adventures and acts of rebellion. That is the definition of a Badass Woman. And nobody lives it more boldly than Mary Lou Dobbs.
When a contractor dismissed her with "Be nice to this lady, she's just an old white woman," she took her hurt feelings and her seventy-five-year-old legs to the bedroom, packed for a four-day thousand-mile motorcycle trip, woke up to Alicia Keys — and started to write. That book became The Art of Being a Badass Woman. That woman became a movement.
As Seen on Women in Power TV
"Don't Let the Bastards Get You Down"
Mary Lou's 17-minute segment is streaming now on Roku, Amazon Prime, Tubi, and Inside Success. It is the talk that started a movement. Raw. Real. And exactly what women have been waiting to hear.

Signature Talks
Inspiring. Entertaining. Unforgettable. Skills your audience uses the moment they leave the room.
Your team leaves with the exact Power Phrases that close without pressure, a referral system that runs on autopilot, and the mindset shift that separates the #1 producer from everyone else.
For: Sales teams · Real estate professionals · Entrepreneurs · Corporate kickoffs
Your audience leaves knowing that the birthday everyone dreads is actually the starting line. Mary Lou bought her first motorcycle at 53 and launched a TV show at 75. She is the proof.
For: Women's conferences · Corporate retreats · Wellness events · Associations
Your audience leaves able to name the invisible force that has kept them quiet, small, and underpaid — and with three specific tools to break free from it before they go to sleep that night.
For: Women's leadership events · HR & professional development · Empowerment retreats
As seen on Women in Power TV. Your audience leaves with a mental reset that stops toxic people from living rent-free in their heads, and a permission slip to write their most extraordinary chapter right now.
For: Any audience that has ever been underestimated, overlooked, or told they were too much
What Your Audience Leaves With
Not just inspiration. Actual tools. Used before they go to sleep that night.
Skills they use on their very next call, deal, or conversation — not someday, tomorrow
A mindset shift that outlasts the applause
Three Power Phrases that close without pressure and ask for referrals without feeling pushy
The courage to charge what they're actually worth — and stop apologizing for it
A story they will still be telling six months from now
Book Me Now — I'm 78 and I'm not slowing down, but let's not push our luck.
Speaker Booking FormOn Stage & In the Room
Mary Lou & Magic Johnson — Pacific Life Insurance Educational Symposium, Huntington Beach, 2019
Every room she enters leaves changed.
Previous Clients & Events








The Book
The Art of Being a Badass Woman
Breaking the Hold on "Good Girl" Conditioning — Available Now
In this book, Mary Lou Dobbs shows how to reclaim your power at any age without apology. Inside you'll find the Wheel of Misfortune, Three Power Phrases, Thought Field Therapy techniques, and real stories from women who stopped waiting for permission to soar.
What People Are Saying
"Mary Lou is a sensitive, kind person. She works without judgement. Her only goal is to help you shed old and unhelpful ways of being in the world."
— Deborah"Mary Lou is a master. Using tapping, muscle testing and other methodologies, she can make a real and lasting difference in quality of life."
— Barbara K."Mary Lou shared her wit, humor, and unique perspective on maintaining our health as we age. These therapies help you maintain your emotional and physical well-being."
— Joanne Callahan, MBA · President, Callahan Techniques"Every room she enters leaves changed. She doesn't just talk about living boldly — she is the living proof."
— Audience Member · Pacific Life Insurance SymposiumYour audience deserves a speaker
who has lived it
— not just studied it.
Book Me Now — I'm 78 and I'm not slowing down, but let's not push our luck.
Check Availability for Your Event505-688-6703 · mldobbs@comcast.net
Get in Touch
For keynote bookings, podcast appearances, coaching inquiries, or Thought Field Therapy sessions.
Let's Make Something Happen
Available worldwide
and responds within two business days.
Fifty years in sales. Six consecutive years as the #1 nationally ranked producer at Wells Fargo. Three businesses launched in her sixties and seventies. A TV show streaming worldwide. At 78, still riding motorcycles through countries most people can't find on a map.
Mary Lou doesn't just talk about breaking rules. She's been breaking them since 1974.



