SHSHE DIDN'T RETIRE, SHE BECAME A BADASS.
50 years in sales. #1 nationally at Wells Fargo Insurance. Author, TV & podcast guest and at 78 still riding motorcycles.
Women in Power TV Show, Inside Success: Streaming on Major Platforms
TV Segment Title: “Don’t Let the Bastards Get You Down”
Don't Let The Bastards Get You Down
Mary Lou Dobbs grows up in the Midwest learning early that women are expected to stay in their lane. Yet from selling bait and handmade goods as a child to dominating the male-dominated insurance industry, she refuses to accept the limits placed on her. After becoming a top sales leader and Senior Vice President, a lifetime of quiet rebellion builds toward a turning point that changes everything. A careless insult and a bold motorcycle ride ignite a new mission. Today, the transformation coach and author of The Art of Being a Badass Woman challenges the grip of “good girl conditioning” and calls women to reclaim their voice, their power, and their right to redefine aging on their own terms.
Signature Talks:
Inspiring. Entertaining. Unforgettable. Skills your audience uses the moment they leave.
The Cinderella Salesman
Your team leaves with the exact Power Phrases that close without pressure, a referral
system that runs on autopilot, and the mindset shift that separates the #1 producer from
everyone else. Mary Lou didn’t just study sales. She lived it for 50 years and out-sold rooms
full of people who didn’t want her there.
For: sales teams, real estate professionals, entrepreneurs, corporate kickoffs, women in business.
Aging is a Frickin’ Privilege!
Your audience leaves knowing that the birthday everyone dreads is actually the starting line.
Upbeat, funny, and genuinely life-changing. Mary Lou bought her first motorcycle at 53 and
launched a TV show at 75. She doesn’t just talk about aging boldly — she proves it.
For: women’s conferences, corporate retreats, wellness events, associations, and anyone who has
ever been told to act their age.
Success is a Risky Business
Your audience leaves knowing that playing it safe is the riskiest move they’ll ever make —
and that the biggest returns in business and in life go to those bold enough to bet on themselves.
For: corporate kickoffs, sales conferences, leadership events, and entrepreneurial organizations.
Breaking “Good Girl” Conditioning
Your audience leaves able to name the invisible force that has kept them quiet, small, and
underpaid — and with three specific tools to break free from it before they go to sleep that
night. This is the talk women say changed everything.
For: women’s leadership events, HR and professional development, empowerment retreats, any
organization ready to stop leaving talent on the table.
“Don’t Let the Bastards Get You Down.”
As seen on Women in Power TV — streaming on Roku, Amazon Prime, Tubi, and Inside
Success. Your audience leaves with a mental reset that stops toxic people from living rent-
free in their heads, and a permission slip to write their most extraordinary chapter right now.
Raw. Real. Funny. Unforgettable.
For: any audience that has ever been underestimated
overlooked, or told they were too much or not enough.
What Your Audience Leaves With
✔ Skills they use on their very next call, deal, or conversation — not someday, tomorrow
✔ Three Power Phrases that close sales, build relationships, without feeling pushy.
✔ The courage to charge what they’re actually worth — and stop apologizing for it
✔ A story they will still be telling six months from now
✔ A mindset shift that outlasts the applause
Book Me Now - I'm 78 and I'm not slowing down, but let's not push our luck.
The Definition of a Badass Woman:

You turn your crazy ideas into meaningful causes — you ignite your inner rebel and
break free from “good girl” conditioning. You embark on unapologetic adventures and
acts of rebellion. That is the definition of a Badass Woman. And nobody lives it more
boldly than Mary Lou Dobbs. When a contractor dismissed her with “Be nice to this lady,
she’s just an old white woman,” she took her hurt feelings and her seventy-five-year-old
self to the bedroom, packed for a four-day motorcycle trip, woke to Alicia Keys tune “Girl
on Fire”, and started writing. The Art of Being a Badass Woman. That woman became a
movement.
Fifty years in sales. Six consecutive years as the #1 nationally ranked producer at Wells
Fargo Bank and Wells Fargo Insurance — in a room full of men who told her she didn’t
belong. Businesses were launched in her sixties and seventies. Seventeen countries on
a motorcycle. A TV show streaming on Roku, Amazon Prime, and Tubi. And a keynote
that leaves every room changed. Mary Lou doesn’t talk about breaking rules. She’s been
breaking them since 1974 — and she’s just getting started.
Have you ever been called "too much" or "not enough"? Told to be quieter, smaller, and more appropriate for your age?
That's "good girl conditioning"—the unseen programming that's been guiding your life since childhood, teaching you to prioritize everyone's comfort over your own authenticity.
Watch this 5-minute overview to discover what this book reveals: how that conditioning appears in your health, relationships, career, and adventures—and the specific tools to break free from it.
Book Review
Let’s be honest: how many books for women over fifty truly feel like they were
written for us? Not just about us — but for us, with full awareness of the
invisible burdens we’ve carried for decades? The Art of Being a Badass
Woman: Breaking the Hold on Good Girl Conditioning is one of those rare,
electrifying exceptions. It doesn’t just empower — it awakens you.
The book begins with a spark that will make every woman over fifty nod in
recognition: a dismissive comment dismissing the author as “an old white
woman.” Instead of accepting the insult, she ignites it and hands you the
match. What follows is partly memoir, partly manifesto, and partly practical
playbook — written by a woman who has undergone the transformation she’s
encouraging you to pursue. As a certified transformation coach and
international motorcycle adventurer (yes, really), she provides a voice that is
equally wise and fearless, the kind of friend you've always wished you had by
your side.
What sets this book apart from the crowded shelf of self-help titles is its
refusal to be abstract. The tools here are real and immediately usable. The
Wheel of Misfortune reframes setbacks as the very fuel for growth — a concept
that will resonate deeply with anyone who has watched a disappointment
quietly become a turning point. The Three Power Phrases give you actual
language to use when someone dismisses you, talks over you, or treats your
age as a flaw. And the exploration of Thought Field Therapy® as an approach
to emotional healing adds a dimension rarely seen in this genre — honoring
the truth that reclaiming yourself is both a mental and a physical journey.
The stories of women rising throughout the book are where the true magic
lies. Woman after woman shares her moment of awakening — the
conversation she finally refused to remain silent in, the boundary she finally
upheld, the life she finally decided was worth fighting for. These are not
stories of perfect people having perfect revelations. They are honest,
sometimes painful, and entirely believable. You will see yourself on nearly
every page.
For book clubs, this is gold. Every chapter sparks a conversation: about how
we were taught to make ourselves smaller, about what we want the next
chapter of our lives to really look like, and about the quiet revolution that
happens when women stop waiting for permission. Come prepared to laugh,
to feel things, and to leave the meeting feeling a little taller.
Your age isn’t your expiration date; it’s your liberation date—a
gateway to freedom, clarity, and unapologetic authenticity. This
book encourages you to believe it.
The Art of Being a Badass Woman is a celebration disguised as a guidebook.
It’s the perfect book to give to every woman you care about who has been
quietly playing small for too long. Read it, mark it up, and talk about it loudly.
The world needs more of what this book offers.
Final Verdict
The Art of Being a Badass Woman is a timely, courageous, and truly
supportive book. It accomplishes what top empowerment books do: it
helps the reader feel understood and equips her with practical tools to act.
For those prepared to stop asking for permission to live fully, this book is
exactly what they've been looking for.
Rose Kern, RMK Publication
Aging Is a Frickin' Privilege!
Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure. Contact us today to schedule your Transformation Coach session.
Thought Field Therapy (TFT)
Mary Lou Dobbs shared in her book her wit, humor, and unique perspective on maintaining our health as we age. She showed us that good health and being pain-free don't come from just a pill. It comes from hard work and investigating all alternative options before making your health choices. You can transform your life by healing from emotional or physical pain and becoming pain-free. She shared some of the natural healing modalities, such as TFT (thought field therapy) and the Emotion Code. These therapies help you maintain your emotional and physical well being.
— Joanne Callahan, MBA President, Callahan Techniques, Ltd. Co-Founder and Director of Thought Field Therapy Training Worldwide





























