SHSHE DIDN'T RETIRE, SHE BECAME A BADASS.

50 years in sales. #1 nationally at Wells Fargo Insurance. Author, TV  & podcast guest and at 78 still riding motorcycles.

Women in Power TV Show, Inside Success: Streaming on Major Platforms


TV Segment Title: “Don’t Let the Bastards Get You Down”

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Don't Let The Bastards Get You Down


Mary Lou Dobbs grows up in the Midwest learning early that women are expected to stay in their lane. Yet from selling bait and handmade goods as a child to dominating the male-dominated insurance industry, she refuses to accept the limits placed on her. After becoming a top sales leader and Senior Vice President, a lifetime of quiet rebellion builds toward a turning point that changes everything. A careless insult and a bold motorcycle ride ignite a new mission. Today, the transformation coach and author of The Art of Being a Badass Woman challenges the grip of “good girl conditioning” and calls women to reclaim their voice, their power, and their right to redefine aging on their own terms.


Signature Talks:

Inspiring. Entertaining. Unforgettable. Skills your audience uses the moment they leave.


The Cinderella Salesman

Your team leaves with the exact Power Phrases that close without pressure, a referral

system that runs on autopilot, and the mindset shift that separates the #1 producer from

everyone else. Mary Lou didn’t just study sales. She lived it for 50 years and out-sold rooms

full of people who didn’t want her there.

For: sales teams, real estate professionals, entrepreneurs, corporate kickoffs, women in business.


Aging is a Frickin’ Privilege!
Your audience leaves knowing that the birthday everyone dreads is actually the starting line.

Upbeat, funny, and genuinely life-changing. Mary Lou bought her first motorcycle at 53 and

launched a TV show at 75. She doesn’t just talk about aging boldly — she proves it.

For: women’s conferences, corporate retreats, wellness events, associations, and anyone who has

ever been told to act their age.


Success is a Risky Business

Your audience leaves knowing that playing it safe is the riskiest move they’ll ever make —

and that the biggest returns in business and in life go to those bold enough to bet on themselves.

For: corporate kickoffs, sales conferences, leadership events, and entrepreneurial organizations.


 Breaking “Good Girl” Conditioning

Your audience leaves able to name the invisible force that has kept them quiet, small, and

underpaid — and with three specific tools to break free from it before they go to sleep that

night. This is the talk women say changed everything.

For: women’s leadership events, HR and professional development, empowerment retreats, any

organization ready to stop leaving talent on the table.


“Don’t Let the Bastards Get You Down.”

As seen on Women in Power TV — streaming on Roku, Amazon Prime, Tubi, and Inside

Success. Your audience leaves with a mental reset that stops toxic people from living rent-

free in their heads, and a permission slip to write their most extraordinary chapter right now.


Raw. Real. Funny. Unforgettable.


For: any audience that has ever been underestimated

overlooked, or told they were too much or not enough.


What Your Audience Leaves With

✔ Skills they use on their very next call, deal, or conversation — not someday, tomorrow

✔ Three Power Phrases that close sales, build relationships, without feeling pushy.

✔ The courage to charge what they’re actually worth — and stop apologizing for it

✔ A story they will still be telling six months from now

✔ A mindset shift that outlasts the applause


Book Me Now - I'm 78 and I'm not slowing down, but let's not push our luck.

Lincoln Financial Insurance
 "Success is a risky business"
National Convention Keynote
Milliken Carpet
"Quarterly Pursuit of Excellence Meeting"
Keynote: Would You Do Business With You
Farm Family Insurance
"Success is a risky Business"
Sales Training for Agents
Detroit Association of Realtors   
Keynote: Success Is a Risky Business

The Definition of a Badass Woman:



You turn your crazy ideas into meaningful causes — you ignite your inner rebel and

break free from “good girl” conditioning. You embark on unapologetic adventures and

acts of rebellion. That is the definition of a Badass Woman. And nobody lives it more

boldly than Mary Lou Dobbs. When a contractor dismissed her with “Be nice to this lady,

she’s just an old white woman,” she took her hurt feelings and her seventy-five-year-old

self to the bedroom, packed for a four-day motorcycle trip, woke to Alicia Keys tune “Girl

on Fire”, and started writing. The Art of Being a Badass Woman. That woman became a

movement.


Fifty years in sales. Six consecutive years as the #1 nationally ranked producer at Wells

Fargo Bank and Wells Fargo Insurance — in a room full of men who told her she didn’t

belong. Businesses were launched in her sixties and seventies. Seventeen countries on

a motorcycle. A TV show streaming on Roku, Amazon Prime, and Tubi. And a keynote

that leaves every room changed. Mary Lou doesn’t talk about breaking rules. She’s been

breaking them since 1974 — and she’s just getting started.

book

Mary Lou Dobbs is a published author of The Cinderella Salesman, Farnsworth Publishing, NY, endorsed by Og Mandino in 1982. Ms. Dobbs second book, Repotting Yourself, Financial-Emotional-Spiritual Flow O Books UK 2010.



Feeling exhausted by society’s pressure to conform as you grow older? Prepare yourself for a book that will boost your spirits and motivate you to take back your power. The Art of Being a Badass Woman serves as a rallying cry for anyone committed to breaking free from the restrictions others impose on their goals.
In this energetic book, Mary Lou Dobbs challenges assumptions, demonstrating that retirement can be lively and full of excitement. This isn’t just a personal story; it’s a call to action for a movement. Using humor, sharp wit, and a rebellious attitude, Mary Lou provides transformative therapies and expert advice to help you tap into your inner rebel and begin your extraordinary journey.

What sets this book apart is Mary Lou’s organized method. Beyond inspiration, it provides a tested strategy to break free from “good girl” conditioning with tools from her transformation coaching practice. It’s more than a typical empowerment memoir; it’s a comprehensive system to help you reclaim your power at any life stage. If you’ve ever felt invisible, dismissed, or told to “act your age,” this book offers a clear roadmap to overcome those feelings.
Join a community of vibrant, impactful women making a global difference. Seize chances to become more courageous. Together, we can reshape the story and illustrate that life is a continuous adventure.

The Art of Being a Badass Woman serves as your guide to leading a life filled with excitement, purpose, and bold rebellion. Prepare to awaken your inner rebel and begin the most exhilarating chapter of your life.

—Patricia Fripp, CSP, CPAE
Co-author, Deliver Unforgettable Presentations
Past President, National Speakers Association

book

Definitions of a Badass

You turn your "crazy ideas" into meaningful causes—you ignite your inner rebel and overcome "good girl" conditioning. You embark on unapologetic adventures and acts of rebellion.

Have you ever been called "too much" or "not enough"? Told to be quieter, smaller, and more appropriate for your age?

That's "good girl conditioning"—the unseen programming that's been guiding your life since childhood, teaching you to prioritize everyone's comfort over your own authenticity.

Watch this 5-minute overview to discover what this book reveals: how that conditioning appears in your health, relationships, career, and adventures—and the specific tools to break free from it.

Previous Events

Lincoln Financial Insurance
 "Success is a risky business"
National Convention Keynote
Milliken Carpet
"Quarterly Pursuit of Excellence Meeting"
Keynote: Would You Do Business With You
Farm Family Insurance
"Success is a risky Business"
Sales Training for Agents
Detroit Association of Realtors   
Keynote: Success Is a Risky Business

Book Review

A fiercely honest, wildly liberating read for women ready to reclaim their power.

Let’s be honest: how many books for women over fifty truly feel like they were

written for us? Not just about us — but for us, with full awareness of the

invisible burdens we’ve carried for decades? The Art of Being a Badass

Woman: Breaking the Hold on Good Girl Conditioning is one of those rare,

electrifying exceptions. It doesn’t just empower — it awakens you.


The book begins with a spark that will make every woman over fifty nod in

recognition: a dismissive comment dismissing the author as “an old white

woman.” Instead of accepting the insult, she ignites it and hands you the

match. What follows is partly memoir, partly manifesto, and partly practical

playbook — written by a woman who has undergone the transformation she’s

encouraging you to pursue. As a certified transformation coach and

international motorcycle adventurer (yes, really), she provides a voice that is

equally wise and fearless, the kind of friend you've always wished you had by

your side.


What sets this book apart from the crowded shelf of self-help titles is its

refusal to be abstract. The tools here are real and immediately usable. The

Wheel of Misfortune reframes setbacks as the very fuel for growth — a concept

that will resonate deeply with anyone who has watched a disappointment

quietly become a turning point. The Three Power Phrases give you actual

language to use when someone dismisses you, talks over you, or treats your

age as a flaw. And the exploration of Thought Field Therapy® as an approach

to emotional healing adds a dimension rarely seen in this genre — honoring

the truth that reclaiming yourself is both a mental and a physical journey.

The stories of women rising throughout the book are where the true magic

lies. Woman after woman shares her moment of awakening — the

conversation she finally refused to remain silent in, the boundary she finally

upheld, the life she finally decided was worth fighting for. These are not

stories of perfect people having perfect revelations. They are honest,

sometimes painful, and entirely believable. You will see yourself on nearly

every page.


For book clubs, this is gold. Every chapter sparks a conversation: about how

we were taught to make ourselves smaller, about what we want the next

chapter of our lives to really look like, and about the quiet revolution that

happens when women stop waiting for permission. Come prepared to laugh,

to feel things, and to leave the meeting feeling a little taller.

Your age isn’t your expiration date; it’s your liberation date—a

gateway to freedom, clarity, and unapologetic authenticity. This

book encourages you to believe it. 


The Art of Being a Badass Woman is a celebration disguised as a guidebook.

It’s the perfect book to give to every woman you care about who has been

quietly playing small for too long. Read it, mark it up, and talk about it loudly.

The world needs more of what this book offers.


Final Verdict

The Art of Being a Badass Woman is a timely, courageous, and truly

supportive book. It accomplishes what top empowerment books do: it

helps the reader feel understood and equips her with practical tools to act.

For those prepared to stop asking for permission to live fully, this book is

exactly what they've been looking for. Rose Kern, RMK Publication

Learn More

Aging Is a Frickin' Privilege!


Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure. Contact us today to schedule your Transformation Coach session. 

Book A Talk

Thought Field Therapy (TFT)


Mary Lou Dobbs shared in her book her wit, humor, and unique perspective on maintaining our health as we age. She showed us that good health and being pain-free don't come from just a pill. It comes from hard work and investigating all alternative options before making your health choices. You can transform your life by healing from emotional or physical pain and becoming pain-free. She shared some of the natural healing modalities, such as TFT (thought field therapy) and the Emotion Code. These therapies help you maintain your emotional and physical well being.


— Joanne Callahan, MBA President, Callahan Techniques, Ltd. Co-Founder and Director of Thought Field Therapy Training Worldwide

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Leave a testimonial

  • "Mary Lou is a sensitive, kind person. She works without judgement. Her only goal is to help you shed old and unhelpful ways of being in the world. She helps you to react from a thoughtful helpful perspective rather than from old triggers that no longer serve you. Her work using Emotion Code and Thought Field Therapy works almost like magic. Listen and follow her lead fully. She has been very instrumental in helping me turn around how I am in the world. Thank you, Mary Lou. I trust you."

    - Deborah

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  • "Mary Lou is a master. Using tapping, muscle testing and other methodologies, she can make a real and lasting difference in quality of life."

    - Barbara K.

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