Advanced Sales-Training Programs
Professional Sales-Training
Take full command of your career trajectory with our expansive library of sales-training resources, specifically curated for Albuquerque professionals who require the flexibility of self-paced learning without sacrificing the depth and quality of executive-level educational content.
Fifty Years.
No Theory. All Proof.
In 1974, Mary Lou Dobbs walked into corporate insurance sales as a single mother in an industry that didn't want her. Over the next five decades she built one of the most decorated careers in the business — reaching the #1 nationally ranked producer position at both Wells Fargo Bank and Wells Fargo Insurance, and holding it for six consecutive years.
She didn't just sell. She trained. As a corporate sales trainer at Wells Fargo Bank, she took the exact Power Phrases, closing techniques, and referral systems she had tested in the field and turned them into curriculum that elevated entire teams. She knows the difference between sales theory and sales reality — because she lived in sales reality every single day for fifty years.
Her first book, The Cinderella Salesman , was published by Farnsworth Publishing in New York in 1982 and endorsed by Og Mandino — one of the greatest sales authors who ever lived. The methodology she teaches today is the same one that made her the #1 producer in a room full of men who told her she didn't belong there.
"Mary Lou Dobbs didn't study the top performers. She was the top performer — for six years straight, in a field that had done everything it could to keep her out. What she teaches isn't theory. It's the exact system she used to outsell every room she ever walked into."
From the foreword to The Art of Being a Badass Woman
Patricia Fripp, CSP, CPAE · Past President, National Speakers Association
- ✦ Wells Fargo Bank — Corporate sales trainer, coaching agents on profitable business products, closing strategy, and client retention
- ✦ Wells Fargo Insurance — #1 nationally ranked producer, six consecutive years
- ✦ Farm Family Insurance — Sales training for agents: "Success is a Risky Business"
- ✦ Lincoln Financial — National Convention keynote: "Success is a Risky Business"
- ✦ Pacific Life Insurance — Educational Symposium, Huntington Beach 2019 · Shared the stage with Magic Johnson
What Your Team Learns.
What They Use.
Every attendee leaves with skills they put to work on their very next call, their next meeting, their next close. Not concepts. Not inspiration. Tools — the same ones Mary Lou used to outsell every room she was told she didn't belong in.
Specific language that moves prospects from hesitation to yes — without pushing, begging, or discounting. Memorized before they leave the room. Used on the very next deal.
The exact referral method Mary Lou built over 50 years — simple enough to implement this week, powerful enough to change the trajectory of a career. No awkward asks. Just a system.
Not a pep talk — a reframe. The single shift that moved Mary Lou from "good enough" to nationally ranked, and how your team can make the same move before the quarter ends.
Negotiating fees, raising rates, asking for the promotion. Specific language and strategy from a woman who fought for her worth in rooms that actively resisted giving it to her.
How to become the person clients call — instead of the person who calls clients. Built on five decades of relationship-first selling in insurance and financial services.
The mental and tactical playbook for succeeding in competitive rooms — especially when the deck is stacked. Real strategies from a woman who did it for six years straight.
How You'll Feel
the Morning After.
Booking a speaker is a risk. You're putting your professional reputation on the line every time. Here is exactly how meeting planners feel after they book Mary Lou Dobbs — and why so many of them call back within 90 days to do it again.
Mary Lou does the prep work. She requests a briefing call before every event, learns your audience, your industry, and your goals — and shows up ready. You don't babysit her. She shows up and delivers. Every time.
Within ten minutes of the session ending, your attendees are not heading for the coffee. They're comparing notes, practicing the Power Phrases, and asking when she can come back. That reflects on you. Beautifully.
One session that permanently changes how a salesperson closes deals pays for itself in the first month. The ROI on Mary Lou's training is not hard to defend — because the skills she teaches are immediate and measurable.
Six years as the #1 national producer at Wells Fargo. Corporate trainer. NSA member. Endorsed by Patricia Fripp, Past President of the National Speakers Association. Endorsed by Og Mandino in 1982. This is not a motivational speaker. This is a practitioner with a 50-year track record.
Meeting planners who have never seen Mary Lou live are always surprised by how fast she commands a room. She walks on stage — not behind a lectern — and within five minutes the audience is leaning forward. That energy doesn't drop.
This is the most common feedback from event planners who book Mary Lou: they are already thinking about the next event before this one ends. She doesn't just meet expectations. She resets them.
What She Believes
About Selling.
Every Power Phrase Mary Lou teaches is built on the same foundation: you are not pushing a prospect — you are giving them permission to make a decision they already want to make. Fifty years of closing deals proved to her that the highest-performing salespeople are not the most aggressive. They're the most trusted.
Most salespeople treat referrals as an afterthought — something to ask for awkwardly at the end of a call. Mary Lou built a referral system so systematic and so naturally embedded in the client relationship that referrals arrived without asking. That system is teachable. That system is what she teaches.
This is the core of her corporate training philosophy — and the title of her most-requested sales talk. The salespeople who stay comfortable, who avoid the big ask, who never push past the edge of their comfort zone are not playing it safe. They are slowly losing. Mary Lou teaches teams how to recognize that moment and step through it.
Before any prospect believes in what you're selling, you have to believe in it completely — and in yourself as the right person to deliver it. Mary Lou walked into rooms where she wasn't wanted and out-performed everyone in them for six years. That wasn't luck. It was a decision she made before she walked in the door. She teaches teams how to make that same decision.
The title of one of Mary Lou's most requested corporate keynotes — and the question that stops every room cold. It's not a rhetorical exercise. It's a diagnostic. She walks teams through exactly what their clients see, what their prospects feel, and what small shifts in behavior produce large shifts in revenue. Honest, direct, and immediately actionable.
Ready to Bring Mary Lou
to Your Sales Team?
Sales training that delivers skills your team uses the moment they walk out the door. Contact Mary Lou today to discuss your event, your audience, and your goals.
Speaker Booking Form Get in Touch