Leadership in Las Cruces, NM
Elevate Others, Empower Yourself
Empowering Excellence Through Effective Leadership.
The Art of Being a Badass Woman in Las Cruces, NM provides exceptional Leadership services for our community. We offer high-quality Leadership training and development programs that are tailored to meet your individual needs. Our experienced team of professionals will guide you towards becoming a strong and effective leader in your personal and professional life. By partnering with us, you will gain the skills and knowledge needed to inspire and motivate others, drive positive change, and achieve your goals. Let us empower you to make a lasting impact in your community. Contact us today to learn more about how our Leadership services can benefit you.
Breaking the Hold on “Good Girl” Conditioning - Coming Soon!
"Get ready for a book that will set your soul on fire and inspire you to reclaim your power. The Art of Being a Badass Woman or Birth of a Badass is a rallying cry for all of us who refuse to let age limit our dreams and aspirations."
— Patricia Fripp, CSP, CPAE, Coauthor Deliver Unforgettable Presentations, Past President, National Speakers Association.
Upcoming Events
Date & Time:
January 13th, 2025 12:30 to 2:30
Location:
3301 Menaul Blvd NE, Abq, NM 87107
Registration Fee:
$25 fee includes a copy of Mary Lou’s book,
The Art of Being a Badass Woman
Registration Link:
Opens January 8th
Mary Lou Dobbs will speak on Saturday, March 8th Author of: The Art of Being a Badass Woman
Title: Learn to Love Marketing & Sales
Meeting: 10:00 to 12:00
Location: UNM Continuing Education Building 1634 University Blvd NE
RSVP: 505-880-6034
Previous Events
My Media Features
Ignite Your Inner Rebel
Ladies, are you tired of societies underwhelming expectations and negative stereotypes that threaten the value of your inner wisdom?
The Art of Being a Badass Woman is a rallying cry to set your soul on fire. Connect to your Inner “rebel” and go out in a blaze of glory. Release Fears and Anxieties to live the life you were born to live.
Contact me today for a coaching session.
Release Fears and Anxieties to live the life you were born to live.
Aging Is a Frickin' Privilege!
Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure. Contact us today to schedule your Transformation Coach and Speaker session.
About Mary Lou Dobbs
Mary Lou Dobbs excelled in her Insurance and Banking Career as a successful sales executive.
Now a Transformation Coach and Speaker, Dobbs, shares an upbeat message to recharge, empower, and motivate.
Book Review
Breaking the Hold on “Good Girl” Conditioning
At seventy-five, Dobbs' defining moment sparked her inner badass when she accidentally read a text sent to her contractor by a colleague, which minimized her core identity. ‘She’s an Old White Woman’
Coincidentally, she was packing for a 1,000-mile motorcycle trip through the Colorado Rockies. Instead of giving in to ‘good girl’ behavior, even a little, she started writing this book.
Millions of women apologize for their opinions, shrink to avoid conflict, and prioritize others’ needs — these are the results of good girl conditioning so deeply ingrained that we mistake it for our true selves.
Three Invisible Good Girl Holds
- Approval addiction — seeking validation instead of staying true to your values
- Sacrifice script — believing your needs should come last
- Shrinking syndrome — becoming smaller, quieter, and unseen
By mastering The Art of Being a Badass Woman, you will live authentically, speak your truth without apology, turn fear into motivation for bold actions, take risks, and create adventures. This is a rebellion manifesto disguised as a self-help book.
Mary Lou Dobbs is a transformation coach and speaker. She was the number one insurance salesperson nationwide for Wells Fargo Bank for six consecutive years, and she is the only woman ever to win a national sales contest with Lincoln Financial. Dobbs helps women break free from good girl conditioning and discover their badass power.

Don’t Read The Art of Being a Badass Woman if You Are Easily Offended or Pee Standing Up - Releasing Soon!
She's an Old White Woman
Dobbs’ defining moment ignited her inner badass when her contractor showed her a text from a colleague: "Give this woman a fair quote she’s in my real estate investment group."
“She’s an Old White Woman”
Dobbs took her hurt feelings and Seventy-five-year-old ass to the bedroom, to pack for a four-day thousand mile motorcycle trip.
The following morning, she woke to the tune of Alicia Keys, “Girl on Fire”. Then she started to write. Her inspired battle cry.
Aging is a Frickin’ Privilege!
Thought Field Therapy (TFT)
Mary Lou Dobbs shared in her book her wit, humor, and unique perspective on maintaining our health as we age. She showed us that good health and being pain-free don't come from just a pill. It comes from hard work and investigating all alternative options before making your health choices. You can transform your life by healing from emotional or physical pain and becoming pain-free. She shared some of the natural healing modalities, such as TFT (thought field therapy) and the Emotion Code. These therapies help you maintain your emotional and physical well being.
— Joanne Callahan, MBA President, Callahan Techniques, Ltd. Co-Founder and Director of Thought Field Therapy Training Worldwide
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The Emotion Code Benefits
- Enable your body's natural abilities for reducing feelings of anxiety, sadness, physical discomfort, and more.
- Gain confidence in discerning the answers to your health questions from your subconscious mind using muscle testing techniques.
- Discover how you could easily release negative energy in minutes.
- Gain the knowledge and hands-on experience you'll need to release trapped emotions, heart walls, and inherited emotions.
Travel Over 50
The idea of a solo female traveler might sound intimidating, but it doesn't have to be. It's actually an amazing time to be a solo female traveler! If fear or anxiety of adventure travel is stopping you call for a coaching session today.
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Contact Us For a Keynote or Thought Field Therapy Session
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What is the central message of Mary Lou Dobbs' work?
Mary Lou Dobbs’ central message revolves around Leadership as the key to unlocking one’s full potential and achieving a fulfilling life. Her work emphasizes the importance of self-awareness, self-love, and faith as foundational principles in the journey toward personal growth. By embracing Leadership , individuals can overcome fear, build confidence, and create a life aligned with their true purpose.
A core aspect of her teachings is the belief that lasting change begins from within. Dobbs encourages individuals to take responsibility for their lives, focus on inner transformation, and develop a mindset of abundance. Through her books, workshops, and coaching, she provides practical tools and insights that guide people on their path of Leadership , helping them navigate challenges and unlock new opportunities.
Mary Lou Dobbs also highlights how Leadership is not just about achieving external success but about nurturing the inner self to create a balanced and meaningful life. By addressing emotional, spiritual, and financial aspects of growth, she inspires her audience to take proactive steps toward self-empowerment and faith-driven living.
In essence, her work serves as a roadmap for those seeking Leadership to achieve their goals, transform their lives, and discover their unique potential. Through commitment to continuous growth and learning, Mary Lou Dobbs believes anyone can live a life of purpose, fulfillment, and success.
